Services

Content Strategy & Writing

6+ years of experience creating content that drives business results

Boosted organic leads by 257% in one quarter
Optimized B2B technical communication for brand engagement

✅ B2B Strategy:

Used AIDA (Attention, Interest, Decision, Action) framework to create compelling messages
Focused on a problem-solution approach to grab attention

✅ SWOT Analysis & Testing:

Regularly conduct SWOT analyses to align with business goals
Used A/B testing to optimize content and visuals. High-performing content formats like lighthearted posts at Learnsignal and carousel posts at JSW provided insights that boosted engagement.

✅ B2C & D2C Tactics:

Leveraged viral social media trends to drive engagement and expand reach

✅ Customer-Centric Content:

Aligned content with customer beliefs for increased engagement
Used testimonials and reviews (written/video) for social proof

✅ Conversion-Boosting Techniques:

Added countdown timers for limited-time offers to create urgency
Applied loss aversion in emails by focusing on the cost of inaction

Product Marketing

Getting people to care about a product—and keep coming back—is tough. That’s where I come in. I help brands find the right messaging and GTM strategies to make an impact.

One such project was the GTM strategy for JSW One TMT, a high-quality TMT bar brand under JSW One. The plan focused on market positioning and multi-channel marketing to stand out in a competitive space. From digital and traditional marketing to retail expansion and industry partnerships, every step was designed to boost brand awareness and drive sales.

📌 Check it out—this is what I worked on.

I created content designed to have a strong impact by using emotional triggers like urgency, scarcity, and social proof. My approach included SEO-driven posts, along with visual storytelling and color psychology across platforms like LinkedIn and Instagram to boost brand visibility. Targeted ads and influencer partnerships led to a 257% increase in organic leads at Learnsignal. I also tracked community engagement and listened to social conversations to monitor audience behavior and optimize campaigns. Additionally, I used the principle of reciprocity to encourage more audience participation.

📌 See my work here.

B2B & B2C Communication

✅ B2B Audiences:

Focused on value-driven content that showcased ROI, efficiency, and expertise
Addressed business pain points and provided data-backed solutions
Built trust and established long-term relationships
Used client testimonials and industry reviews for credibility
Shared thought leadership content like whitepapers and webinars

✅ B2C Audiences:

Focused on emotional connections through storytelling
Addressed desires, needs, and fears
Used limited-time offers, exclusivity, and FOMO to create urgency
Leveraged visual design for emotional appeal
Worked with influencers and incorporated user-generated content for engagement
Personalized content using data to boost relevance and interaction

✅ A/B Testing (for both B2B & B2C):

Adjusted content to ensure higher conversions and stronger brand loyalty.
Continuously fine-tuned messaging based on performance data

SEO & Website Optimization

My process starts with thorough keyword research, where I focus on high-traffic terms and long-tail keywords that reflect user intent. I optimize metadata, including title tags, meta descriptions, and alt text for images, to improve discoverability and click-through rates. I use tools like Google Search Console and SEMRush to track search trends, analyze competitor strategies, and identify content gaps that could help boost rankings.

I have written UX content at LEAD and JSW, using straightforward language for instructions, buttons, and navigation menus so users always know what to do next. For example, instead of using a vague ‘Click here,’ a more specific call to action like ‘Download the guide’ makes the user’s journey clearer and more intuitive.

I also integrate conversion rate optimization techniques, running A/B tests on landing pages and CTAs to determine what resonates best with visitors. Monitoring heat maps from Microsoft Clarity and analyzing user behavior helps refine these optimizations by showing how users interact with the page, which areas they avoid, and what drives conversions.

Email Marketing

At LEAD, JSW, and Learnsignal, I have gained experience in performing in-depth segmentation based on various factors such as user behavior, demographics, past purchases, and engagement with previous email campaigns. This enables precise targeting, ensuring that each email is tailored to the recipient. For example, I use segmentation to send welcome emails to new subscribers, while follow-up campaigns differ depending on whether a user has browsed products, downloaded content, or abandoned their cart.

A/B testing plays a vital role in optimizing campaigns for maximum performance. By testing variables like subject lines, email copy, images, CTA placement, and design, I can determine what resonates best with different segments. This testing helps refine messaging to boost open rates, click-through rates, and, most importantly, conversion rates. For instance, a slight adjustment in the subject line or CTA wording can result in significant improvements in engagement.

I also use behavioral triggers as part of my automation strategy to ensure timely and relevant communication. These automated emails are sent based on specific user actions (or inactions), such as cart abandonment, browsing behavior, or past purchases. For example, if a user abandons their cart, I send a personalized reminder with an incentive to complete the purchase, significantly increasing conversion chances. Additionally, I incorporate dynamic content within emails, offering personalized recommendations or product content based on the recipient’s interests or purchase history.

📌 See some of my work here.

Brand Storytelling

Brand storytelling is about creating a strong emotional connection with your audience, so they recognize your brand even without seeing the logo. It’s about crafting a narrative that sticks—something that makes people recall your brand through its colors, shapes, or even a specific ad. This connection turns a brand into something memorable, evoking feelings or memories without needing to be directly identified.

In my work, I’ve helped shape brand storytelling by defining the brand’s tone and narrative, ensuring that every touchpoint—whether content or visuals—aligns with the core story. This consistency makes the brand relatable, memorable, and leaves a lasting impression on the audience.

Data-Driven Marketing & Analytics

By examining key metrics like bounce rates, time on page, and scroll depth, I get a detailed picture of how content resonates and where engagement drops off. This allows me to identify friction points in the user experience and optimize those areas for higher retention and conversion rates.

One of the most powerful techniques I use is cohort analysis. By segmenting users into specific groups based on their behavior or demographics, I can fine-tune content and offers to cater to each group’s unique needs and interests. For example, a cohort of users who abandoned a cart can be targeted with a specific email flow that highlights product benefits, offers a discount, and includes social proof, nudging them to complete the purchase.