Services
Do it with passion, or not at all.
— Rosa Nouchette Carey
Content Strategy & Writing
I create content that informs & converts, using audience insights, SEO, and tools like Google Analytics & Microsoft Clarity for maximum impact.
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Product Marketing
Launching a product? I do positioning and messaging content, sales enablement content, feature comparison sheets, and go-to-market (GTM) strategies.
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B2B & B2C Communication
I understand that B2B and B2C audiences think and behave differently. Tailored messaging for different audiences to maximize engagement and conversions.
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Social Media Strategy & Growth
I create data-backed social media strategies. I’ve worked on growing brand presence through organic content, paid social ads, and influencer collaborations.
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SEO & Website Optimization
I conduct keyword research, optimize metadata, and analyze search trends using Google Search Console and SEMRush to ensure sustained organic growth and improve search rankings.
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Email Marketing
High-converting email sequences, A/B testing, and automation workflows. I optimize CTR, and CVR using behavioral triggers and segmentation strategies.
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Brand Storytelling
Every brand needs a unique voice. I define tonality, craft compelling narratives, and ensure brand consistency across all touchpoints. I also ensure your brand resonates with your audience.
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Data-Driven Marketing & Analytics
I measure and refine it. I analyze user behavior, identify content gaps and cohort analysis to continually improve engagement and ROI.
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Here’s my career condensed to a few bullet points
My work experience
JOPL (2023—25) Deputy Manager – Content Marketing
Learnsignal (2023—21) Senior Marketing
LEAD (2021—20) Content Marketer
ZEE5 (2019—18) Content Writer
Education
Harkisan Mehta Institute [2015—17] Diploma in Journalism
Mithibai College [2013—15] Bachelors in Chemistry

